Less is more, but only with the right active ingredients. That is exactly what Jochem Hes and Sjoerd Trompetter thought when they became dads in 2013. A whole new world opened up to them, but they also found out that even baby care products contain harmful ingredients. That can’t be a good idea. Naïf was born: a reliable skincare brand for babies and children, without all the nonsense.
Why we love Naif:
"Mild products with a great scent! My son has eczema and their lotion is the only thing that keeps it at bay." ~ Millie